Marlboro introduces a new dimension in cigarettes


Marlboro, the world’s number one cigarette brand, has launched the newest product in the Marlboro range – Marlboro Gold Touch.

Marlboro Gold Touch is an innovative new dimension in smoking. At a sleek 7.1mm in diameter – slightly thinner than Marlboro Gold Original, it offers a taste that is refined and smooth. Marlboro Gold Touch is a high quality cigarette that is slimmer to the touch than conventional cigarettes.

Marlboro Gold Touch will be available from mid April across the UK in standard and Price Marked Packs (PMPs) at a recommended retail price (RRP) of £6.20 per 20s pack.

Because size matters, Marlboro Gold Touch comes in a modern, compact box that fits easily into a pocket or handbag.

“The thinner design of the cigarette as well as the soft, subtle aroma of Marlboro Gold Touch offers UK adult smokers a new sensation both in touch and flavour,” says Xavier Ducarroz, Marketing Director at Philip Morris.  “As part of the Marlboro range, retailers and adult smokers alike know that they are getting a quality product at an affordable price.”

The launch of Marlboro Gold Touch will be supported by an extensive trade programme.

Source: Philip Morris