Lambert & Butler freeze price of 20-pack cigarettes

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Earlier this month, Imperial Tobacco instigated a manufacturer price increase across certain SKUs within the factory made cigarette (FMC) and roll your own (RYO) categories.

One notable exception was Lambert & Butler Blue, which keeps its £8 RRP for a pack of 20 across the brands Real Blue, Bright Blue and Crushball SKUs, in both King Size and Superkings.

Tom Gully, brand planning manager at Imperial Tobacco, said: “Re-positioning L&B Blue’s pricing means that one of UK tobacco’s most iconic brands is now also one of the most affordable.

“We would urge our retailers to consider stocking L&B Blue if they don’t already do so – the combination of big brand power at a great value price point means it is bound to fly off gantry shelves.”

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