The new lines are said to tap into the growing capsule sector, which now accounts for 13% of total cigarette sales in the UK.
JTI says Sterling Dual Superkings 20, with an introductory recommended retail price (RRP) of £8.30, compared to £8.65 for Sterling Dual, offers smokers “extra value and extra length” and allows retailers to make the most of the growing value cigarette sector and the 40% of smokers that choose Superkings.
The new Sterling Dual Double Capsule Kingsize is available in two flavours, peppermint and spearmint, and is being introduced at an RRP of £8.65. JTI says the new product allows smokers to “create a variety of distinct smoking experiences in just one cigarette”.
Stephane Berset, head of marketing UK at JTI, said: “With a number of new launches in the pipeline for JTI, we are continuing to invest in our successful brands to provide retailers with profit-driving products. The capsule value segment has grown considerably in the last year, and we’re excited to provide retailers with innovative new products to take advantage of these expanding markets.”