JTI adds capsule variant to Benson & Hedges Blue range

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JTI has extended its Benson & Hedges Blue range with the addition of a new capsule variant, available in Superkings size.

B&H Superkings Blue Dual retails at £8 and taps into the growing capsule segment, which the company claims is worth more than £630m a year in independent and symbol stores alone and accounts for 13% of total cigarette sales in the UK.

JTI said the demand for Superkings in the Ultra Value market has grown by 45% in in the last year alone, as consumers seek out value for money products.

Stephane Berset, head of marketing UK at JTI, said: “This latest extension will help retailers capitalise on the popularity of capsule and Superkings size cigarettes, as well as the current trend towards Ultra Value.”