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The campaign includes advertising across video-on-demand platforms and cinemas, as well as TV and radio adverts and a social media presence.
Vimto is also offering retailers a range of branded POS tools, some of which include consumer competitions to win a range of prizes, from a month’s supply of Vimto to an iPhone XR.
Retailers can also win prizes through in-depot competitions, as well as a free case of Vimto’s 500ml range for retailers who purchase the qualifying amount of cases in selected wholesalers.
Becky Unwin, senior brand manager of Vimto, said: “Our 2018 campaign saw record breaking results, with engagement levels more than double the industry standard and brand advocacy growing by 9%.
“The 2019 extension will drive the campaign further and explore new channels. We are ensuring an always on approach too, just like our teen audience.”
The brand said sales of Vimto are at their highest ever, with one in four households buying it, and is “significantly outperforming” the category with sales growth of 15%.
It said Vimto is the UK’s 10th most chosen beverage brand, according to research and insights company Kantar.
