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Soft Drinks

Vimto repositions with anti-advertising campaign

Nichols is launching a £3m disruptive marketing campaign to reposition its Vimto brand. The new ‘I See Vimto in You’ campaign, which will run throughout the summer, repositions the soft drinks brand with its new target audience of 15-19-year-olds. The ...

Britvic unveils £3m campaign for J20

Britvic is launching a £3m marketing campaign for its J20 adult soft drink brand. The campaign features new brand ambassador – a cockney alpaca named Mojo – who will help liven up social occasions with his cockney pearls of wisdom ...

AG Barr unveils Rubicon Street Drinks range

Barr Soft Drinks is set to launch a range of drinks inspired by the street food trend. The Street Drinks range consists of Sharbat, a Turkish drink with pomegranate and rose flavours; Agua Fresca, a Mexican drink with watermelon, lime ...

Just Juices adds new PMPs to portfolio

Just Juice is adding new price-marked packs to its range of 200ml and one litre juice drinks. The one-litre juices have a £1.39 price-mark in orange, apple, pineapple, tomato and cranberry flavours and the 200ml juices have a 69p price-mark, ...

Robinsons Refresh’d campaign re-launched for 2018

Britvic has re-launched its Robinsons Refresh’d campaign, following the claimed success of its 2017 campaign. Running until August, the £2.5m campaign includes a 30-second TV advert, outdoor advertising, and in-store activity in selected convenience stores around the UK. Trystan Farnworth, ...

Coca-Cola launches World Cup on-pack promotion

Coca-Cola European Partners (CCEP) has launched an on-pack promotion ahead of the 2018 FIFA World Cup, following brand research that found that “more than half” of the population are planning to watch the games. The promotion, running until 17 June, ...

Carabao launches ‘bonkers’ marketing campaign

Energy drink brand Carabao has launched a marketing campaign called “The Bonkers Drink for Bonkers Lives”. The campaign is running across radio, digital, out of home, TV and social media channels throughout the UK. It aims to “bring to life” ...

Nestle Waters unveils emoji-inspired bottles

Nestle Waters UK has launched an emoji-themed bottled water range, following the “success” of Nestle Pure Life’s Super Hero bottles. The four-strong range is available in 330ml bottles featuring different emoji images, which the company hope will “inspire children aged ...