Sure expands portfolio with antibacterial range

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Deodorant brand Sure has added an Invisible Antibacterial Anti-Perspirant range to its portfolio, supported by a £4m investment.

Available in both male and female variants, the range is said to offer alcohol-free 48H protection and antibacterial odour protection, to “combat sweat, odour and marks all in one product.”

The female variants feature a “fruity fragrance” of pears and berries while the male variants feature “fresh and herbal notes.”

Emily Dean, senior brand manager for Sure at brand owner Unilever, said: “We know that eliminating sweat, odour and marks are the top three considerations that consumers have when looking for an anti-perspirant. This latest offering from Sure aims to address all of these needs in an all-in-one solution.”

The range retails as follows:

Sure Women Invisible Antibacterial Deodorant 50ml Roll-on – £2.19

Sure Women Invisible Antibacterial Deodorant 150ml – £2.65

Sure Women Invisible Antibacterial Deodorant 250ml – £3.65

Sure Men Invisible Antibacterial Deodorant 50ml Roll-on – £2.19

Sure Men Invisible Antibacterial Deodorant 150ml – £2.65

Sure Men Invisible Antibacterial Deodorant 250ml – £3.65

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