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Health & Beauty

Sure expands portfolio with antibacterial range

Deodorant brand Sure has added an Invisible Antibacterial Anti-Perspirant range to its portfolio, supported by a £4m investment. Available in both male and female variants, the range is said to offer alcohol-free 48H protection and antibacterial odour protection, to “combat ...

Sure adds Pink Blush to women’s range

Anti-perspirant brand Sure, as added a Pink Blush to its range of deodorants for women, available in 150ml and 250ml formats. Emily Dean, senior brand manager for Sure at Unilever, said: “We know that anti-perspirants with pink design and fragrance ...

Dove launches Floral Touch Invisible Care range

Dove is adding a Floral Touch variant to its Invisible Care range, supported by a multi-million pound investment spanning TV and social media channels, as well as out-of-home advertising. The range includes a 250ml (£4.19) and 150ml (£3.09) antiperspirant, a ...

Nivea unveils new pack design for deodorant range

Nivea has launched a new pack design for its deodorant range, following three years of “extensive design development and consumer testing”. The brand says the design is “ergonomic” with a long and sleek shape to “enhance its ease of use”. ...

Lynx launches Gold range

Lynx is launching a new range of men’s grooming products called Lynx Gold, as part of a £6m marketing investment including a TV advert. The range includes a body spray, antiperspirant and roll-on deodorant with “notes of oud wood and ...

WaterWipes unveils first-ever global campaign

Baby wipes brand WaterWipes has launched a new global marketing campaign called “When a Baby is Born, a Parent is Born”, focusing on the “joys and challenges of the journey of parenthood”. The £645k campaign includes a TV advert which ...

Head & Shoulders launches first premium range

Head & Shoulders has added a range of premium shampoo and conditioners for women called Head & Shoulders Suprême. The range is available in three variants – Moisture, Repair and Smooth – and is packaged in pearlescent bottles to “reflect ...

Bodyform unveils on-pack festivals promotion

Bodyform is running its festivals on-pack promotion for a third year. The 2018 VIP Pink Ticket promotion, which has increased sales by 10% in previous years, offers consumers the chance to win one of 10 VIP European music festival experiences, ...

Gillette receives new-look packaging for 2018

P&G has updated the packaging for its Gillette brand in its “largest creative overhaul of the range in more than 10 years”. The update includes stand out statements highlighting product benefits, and coincides with the launch of two new razors ...

Sure Men unveils new Sport Cool range

Sure Men has launched a special edition Sport Cool range to “reinforce the brand’s affiliation with football”. Josh Plimmer, Sure brand manager at parent company Unilever UK, said: “Football is the number one passion point for our brand’s target audience. ...