Warburtons celebrates football season with themed packaging

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Warburtons has launched a limited edition range of football-inspired packaging across its sliced rolls portfolio.

The packaging is available for nine weeks and features red and blue football shirt designs across its six-pack Hot Dog Rolls, six-pack Seeded Burger Buns, 12-pack Sliced White Rolls, eight-pack Sliced White Rolls, and six-pack Sliced White Rolls.

Darren Littler, innovation and product marketing director at Warburtons, said: “The new packaging will support retailers and capitalise on this summer’s major sporting events by exciting consumers and providing the perfect solution for football-themed displays – encouraging consumers to celebrate the upcoming season with our rolls, whether at a BBQ with friends and family or at indoors in front of the game.”

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