Kikkoman adds Ponzu Citrus Soy Sauce to portfolio


Soy sauce brand, Kikkoman, is adding a Ponzu Citrus Soy Sauce to its portfolio.

The sauce is traditionally used for “meat and fish dishes, as well as a dressing for salads.”

Bing-yu Lee, general manager Kikkoman UK, said: “With the rise in Japanese cuisine and the demand for Japanese ingredients and products we feel the UK consumer is ready for Ponzu.  By blending Ponzu and soy consumers can now get the great taste and flavour enhancing benefits of both lemon and soy sauce in one bottle.

“Despite lack of familiarity our research showed strong consumer interest in Kikkoman Ponzu, and with a desire to explore usage options.  More than 80% of our research group said they might or would definitely buy it.

“The biggest appeal came from the vibrant zesty aroma and citrus flavour and consumers saw usage primarily with grilled meats, in particular chicken and fish, and a strong leaning towards salads.  We will be actively promoting it as a great alternative to vinegar over traditional fish and chips.”

Kikkoman Ponzu Citrus Soy Sauce 250ml retails at £2.29.

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