Quorn launches core range for convenience channel


Quorn has launched a new core range for convenience stores to target the “family meal occasion.”

The range includes Crispy Nugget, Burgers and Sausages, which are available in £2.29 price-mark packs, as well as Cottage Pie and Lasagne ready meals in £1.79 price-mark packs.

Gary Routledge, national account manager at Quorn Foods, said: “Convenience channel shoppers are increasingly looking for nutritious products they can use to make easy-to-prepare family dinners.

“Meat free becoming more relevant to UK consumers, with 47% reducing their meat consumption and is one of the fastest-growing categories in frozen. Quorn accounts for more than 49% of all frozen meat free sales, so retailers should use Quorn as part of their ‘meal for tonight’ offering.

“Frozen meat free products are also attracting new consumers into the frozen category, so it is important that retailers stock products such as nuggets, burgers and sausages as these make the introduction to meat free really simple.”

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