Mars expands impulse ice-cream range

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Mars Chocolate Drinks and Treats is set to add three new products to its impulse ice-cream range.

Maltesers Mint, Twix and Skittles Cooler Crazy Sours each retail at £1.79 and will be available from March.

The launches follow research which states that the UK ice-cream market “tops value sales of £1.1bn” and wrapped handheld ice-creams “dominates the category” as the largest segment.

Michelle Frost, general manager at Mars Chocolate Drinks and Treats, says: “We are confident that by bringing even more confectionery favourites to the freezer we will continue to drive consumer interest and sales – and repeat purchase once everyone tastes these new ice creams.”

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