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Frozen

Quorn launches core range for convenience channel

Quorn has launched a new core range for convenience stores to target the “family meal occasion.” The range includes Crispy Nugget, Burgers and Sausages, which are available in £2.29 price-mark packs, as well as Cottage Pie and Lasagne ready meals ...

McCain launches ‘Dare to Do It’ on-pack promotion

McCain is set to launch an on-pack promotion offering families the chance to win 2-for-1 tickets to adventure parks across the country. Activities on offer include tree top adventures, go-karting, segway tours, scuba diving and trampolining, as the brand wants ...

Ben & Jerry’s adds new flavour to Topped range

Ben & Jerry’s has added a Pretzel Palooza flavour to its Topped range. The brand says the variant is inspired by the “popular American twisted snack”, and features pretzel chunks and chocolate hazelnut swirls, all underneath a chocolate topping. The ...

Ben & Jerry’s celebrates 40th anniversary with new flavour

Ben & Jerry’s is launching a Birthday Cake flavour ice cream to celebrate its 40th anniversary. The variant features vanilla cake batter flavour ice cream with pink frosting, strawberry swirls and cake pieces, retailing at £5.49. The launch is supported ...

Mars adds M&Ms Peanut Ice Cream to singles portfolio

Mars Chocolate Drinks and Treats has launched M&M’s Peanut Ice Cream into its handheld singles portfolio. It combines dairy peanut ice cream with M&M’s Peanut pieces, coated in a crunchy chocolate layer. The launch follows the announcement that “wrapped handheld ...

Quorn partners with celebrities to promote healthy eating

Quorn has partnered with presenter Ben Fogle and footballer Jermain Defoe to launch a short film as part of a £14m brand support package throughout 2018. The film forms part of “Plate Up”, a three-part series, which sees Fogle discover ...

Jus-Rol supports British Pie Week 2018

Jus-Rol will be supporting British Pie Week 2018 (5-11 March), following research that claims “75% of people enjoy a pie at least once a month”. Jus-Rol will be conducting in-store activity as well as advertising in retailer magazines and creating ...