Nestlé Confectionery launches Now TV on-pack promotion


Nestlé Confectionery is set to run an on-pack promotion on 21 May, offering consumers the chance to win Now TV packages.

The promotion will run across multiple Nestlé Confectionery brands such as KitKat, Aero, Yorkie, Toffee Crisp and Rowntree’s Fruit Pastilles, offering consumers the chance to win either a monthly Sky Cinema, Entertainment or Kids pass, or Sky Sports day pass, with 1,000 passes up for grabs every hour for eight weeks.

To enter consumers need to go online and input a code found on the inside of a promotional wrapper, where they will be able to select which pass they want.

The brand said on-pack promotions offer an “excellent way for convenience retailers to boost their confectionery sales”, as they are proven to increase both penetration and frequency of purchase.

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