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Mars Wrigley Confectionery extends Maltesers brand

Mars Wrigley Confectionery UK is to launch two new Maltesers products in mid-July, which will be backed with a combined £2.5m media campaign. Maltesers Buttons, a bitesize treat, offers consumers a chocolate button with the brand’s signature crunchy texture. The ...

Haribo launches new flavour combinations for classic sweets

Haribo has launched new flavours of its Starmix and Tangfastics variants. Frenzy Starmix Fruit Punch feature strawberry and rhubarb eggs, apple and elderflower hearts, cherry and lime cola bottles, passionfruit rings and mango bears. Frenzy Tangfastics Fruit Spritzers feature raspberry ...

Nestlé Confectionery launches Now TV on-pack promotion

Nestlé Confectionery is set to run an on-pack promotion on 21 May, offering consumers the chance to win Now TV packages. The promotion will run across multiple Nestlé Confectionery brands such as KitKat, Aero, Yorkie, Toffee Crisp and Rowntree’s Fruit ...

Ferrero launches TV advert for Tic Tac brand

Confectionery company Ferrero has launched a TV advert for its Tic Tac brand, as part of a £1.5m campaign, for the first time in five years. The core Tic Tac range is being featured in a series of 30-second adverts ...

Maynards Bassetts unveils on-pack music promotion

Maynards Bassetts has launched a new on-pack promotion offering consumers the chance to win music-related prizes. Running until 31 August, the “Sweet Sounds of Summer” promotion offers consumers the chance to win prizes such as gig tickets, headphones and portable ...

Toffifee offers consumers 25% extra free

Confectionery producer Storck is offering a 25% extra free promotion on its 100g Toffifee pack. The limited edition packs retail at £1.43 and are expected to double the rate of sale by “encouraging repeat purchase from its loyal fans”. Andy ...