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Philadelphia receives updated packaging design

Soft cheese brand Philadelphia is launching a new pack design across its entire portfolio. The brand said the new design aligns with its “savour the moment” positioning, which it said focuses on “variant differentiation” and fresh ingredients to help create ...

Seriously and Président cheeses sponsor Come Dine With Me

Dairy company Lactalis McLelland is sponsoring Channel 4’s Come Dine With Me programme with its Seriously and Président cheese brands. The sponsorship is running for a year as part of a wider marketing campaign to “raise awareness of both brands ...

Arla launches on-the-go Milk & Oats drinks

Arla Foods is launching a ready-to-drink Milk & Oats duo, as it claims breakfast drink sales are growing at 30% year on year. The duo will be available in Maple and Vanilla flavours containing a blend of skimmed milk and ...

New TV campaign for Seriously Spreadable

Dairy manufacturer Lactalis McLelland’s has today launched a TV campaign for its Seriously Spreadable brand, running until June with a second run planned for later in the year. The “Be a Real Cheddar Spreader” TV campaign forms part of a ...

Starbucks unveils first chilled drink without coffee

Starbucks is set to add a Signature Chocolate variant to its Chilled Classics range, inspired by its coffee shop Signature Hot Chocolate. The variant will be available in a 220ml cup retailing at £1.60, supported by a marketing campaign across ...

Wall’s Pastry introduces new sausage roll innovations

Wall’s Pastry has launched Wall’s Sausage Thins and Wall’s Half ‘n’ Half, in a move designed to tap into the “growing demand for healthier food on-the-go”. Wall’s Sausage Thins is a pack of five 70 calories sausage rolls that are ...

Pork Farms launches limited edition pork pie duo

Pork Farms has launched two limited edition pork pie flavours to its portfolio, following on from its “Your Pie, Your Way” 2016 competition. Thai Style Pork with Coconut & Lemongrass and Smokey Bacon with Parsnip & Maple Syrup have been ...

Hellmann’s extends barbecue sauce range

Hellmann’s is adding three sauces to its barbecue range in a move designed to “to tap into the millions of barbecue occasions that happen across the UK every summer”. Hellmann’s Hot Dag Sauce has been designed to complement sausages, which ...