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Biscuits & Cakes

Pladis launches Flipz snack in the UK

Pladis has launched its Flipz chocolate-covered pretzel snack in the UK, after the variant saw “double-digit growth” in the last three years in the US. The snack will be available in the convenience channel from July in Milk Chocolate and ...

Burton’s Biscuits launches Wagon Wheels Teacakes

Burton’s Biscuit Co. is launching Wagon Wheels Teacakes to target “new eating occasions such as an afternoon snack or a little pick me up.” The company said the variant “incorporates Wagon Wheels’ distinctive taste and texture, but in a delicious ...

Nisa unveils redesigned Heritage biscuit range

Nisa’s own-label biscuit range has been given a redesigned packaging as well as new health recommendations. Packaging on the entire Heritage range has been redesigned to make the biscuits “easier to shop” and a new pricing structure has been introduced ...

Belvita launches NutriBullet on-pack promotion

Biscuit brand Belvita has launched an on-pack promotion offering consumers the chance to win a NutriBullet. The promotion is running until 8 July and consumers can enter by purchasing a promotional pack of Belvita and entering a barcode onto www.belvitaprize.co.uk. ...

Mr Kipling airs new TV advert

Premier Foods is launching a new TV advert for its entire Mr Kipling portfolio, in a move designed to “bring a deeper meaning to its famous and much loved, ‘Exceedingly Good Cakes’ slogan”. On air from today (19 March), the ...

Aryzta Food Solutions unveils Easter range

Aryzta Food Solutions has unveiled its Easter range from bakery brand Otis. The range includes a Lemon & White Chocolate Flowerpot Muffin (£1.75) filled with white chocolate and lemon and topped with sugar pieces, a lemon Meringue Pie Donut (£1) filled ...

Mrs Crimble’s launches Big Choc Macaroon bar

Gluten-free brand Mrs Crimble’s has launched its Big Choc Macaroon variant in an on-the-go bar format. The Big Choc Macaroon Bar 60g retails at 99p and is the latest in a succession of innovations at Mrs Crimble’s. It follows the ...