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Badger Beer reveals new identity

Badger Beer, from Hall & Woodhouse, is unveiling a new brand identity across its entire business and range of products. The company is injecting £1.25m into the rebrand, which includes a new brand logo and packaging identity, new integrated marketing ...

Halewood agrees distribution deal with Dictador

Halewood Wines & Spirits has signed a deal to become the exclusive UK distributor of Dictador, the Colombian-based producer of rums and gins. Dictador’s ultra-premium spirits portfolio, which ranges between £40 and £600 at retail, includes its line-up of aged ...

Hardys unveils summer cricket campaign

Accolade Wines is launching a £1m campaign for its Hardys wine brand, which sees the brand being the official wine of England Cricket. The “The Rules According to Hardys” campaign will include TV sponsorship of Channel 5’s Cricket Highlights, a ...

WKD to launch pre-mixed canned cocktails

WKD is launching a range of three pre-mixed cocktails in a 250ml can format, under the name WKD Mixed, which the brand said is ideal for parties, outdoor events and festivals. The range includes Cheeky V, a port, blue and lemonade ...

Magners launches “Think 100% Irish” campaign

Magners has launched a “Think 100% Irish” campaign to encourage people to “adopt the Irish ethos and see the silver lining in any situation.” It kicks off with online advertising and will later include experiential and festival activities. Janette Murray, ...

Kopparberg launches £6m summer marketing campaign

Kopparberg has launched a £6m summer campaign called “Outside is Ours” featuring a new TV advert running for six weeks and festival activations running until the end of summer. The brand will also be launching The Kopparberg Outsider at various festivals throughout ...

Piña Colada flavour added to Malibu ready-to-drink can range

Pernod Ricard has added a Piña Colada flavour to its Malibu ready-to-drink range, replacing the Strawberry Kiwi flavour. The company said the flavour is popular among its target audience of 18-24-year-olds, who are “eager for the new flavour.” James Middleton, ...

Budweiser launches 2018 FIFA World Cup campaign

Budweiser is launching a campaign to celebrate its sponsorship of the 2018 FIFA World Cup. The “Light Up the FIFA World Cup” campaign will run across 50 countries around the globe in conjunction with the launch of the brand’s new ...