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Badger Beer reveals new identity

Badger Beer, from Hall & Woodhouse, is unveiling a new brand identity across its entire business and range of products. The company is injecting £1.25m into the rebrand, which includes a new brand logo and packaging identity, new integrated marketing ...

Halewood agrees distribution deal with Dictador

Halewood Wines & Spirits has signed a deal to become the exclusive UK distributor of Dictador, the Colombian-based producer of rums and gins. Dictador’s ultra-premium spirits portfolio, which ranges between £40 and £600 at retail, includes its line-up of aged ...

Mars Wrigley Confectionery extends Maltesers brand

Mars Wrigley Confectionery UK is to launch two new Maltesers products in mid-July, which will be backed with a combined £2.5m media campaign. Maltesers Buttons, a bitesize treat, offers consumers a chocolate button with the brand’s signature crunchy texture. The ...

Vimto repositions with anti-advertising campaign

Nichols is launching a £3m disruptive marketing campaign to reposition its Vimto brand. The new ‘I See Vimto in You’ campaign, which will run throughout the summer, repositions the soft drinks brand with its new target audience of 15-19-year-olds. The ...

Britvic unveils £3m campaign for J20

Britvic is launching a £3m marketing campaign for its J20 adult soft drink brand. The campaign features new brand ambassador – a cockney alpaca named Mojo – who will help liven up social occasions with his cockney pearls of wisdom ...

Country Choice launches Mexican-style pasty

Country Choice has launched a Real Cornish Chicken Fajita Pasty, which was crowned the winner of the company’s Create and Pasty competition. The variant features a puff pastry case stuffed full of diced potato, onion, tomato, chicken breast pieces, and ...

Hardys unveils summer cricket campaign

Accolade Wines is launching a £1m campaign for its Hardys wine brand, which sees the brand being the official wine of England Cricket. The “The Rules According to Hardys” campaign will include TV sponsorship of Channel 5’s Cricket Highlights, a ...