Veg Power fund reaches £35,000

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Veg Power, a crowdfund launched at the beginning of this month to encourage people to eat more vegetables, has reached more than £35,000.

Peas Please – a collaboration between the Food Foundation, Nourish Scotland, Food Cardiff and the WWF – aims to raise £100,000 through the Veg Power crowdfunding page.

The marketing fund will use the top people in the advertising industry to create innovative digital campaigns targeted at children, with the aim of inspiring them to eat more vegetables. The long-term mission is for the campaign to be sustainably funded by government and the food industry.

The Association of Convenience Stores has been working with Peas Please to sponsor fresh produce awards at the HIM Awards and the Convenience Retail Awards, as well as the upcoming Retail Industry Awards in September.

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