The frozen, chilled and grocery retailer, which was acquired by B&M Group in August 2017, plans to open 30 new stores in 2018.
Heron Foods is also seeking people for a range of roles throughout its operation, from its warehouse and distribution site in Melton near Hull, to existing stores.
Tony Dobbs, managing director, said: “At a time when many other retailers are struggling or downsizing their operations, we want people to know that we have loads of great opportunities for careers, and importantly development and progression.
“We provide a unique working environment. We have retained a small business ethos, yet we can promise a fast-paced, innovative and exciting workplace for anyone who joins us.”