The eco-friendly retailer has replaced plastic straws with paper alternatives and offers bamboo cups as an alternative to single-use options.
It is also encouraging customers to reduce plastic use by introducing refillable facilities.
Refillable stations for laundry detergent, washing up liquid, wine, cereals, nuts and grains are now in the Bishop’s Stortford store, with refillable fresh organic milk due to launch in summer.
Customers can pick from Italian and French red, white and rose wines – paying out initially for the wine and a glass bottle, which can then be used for refills with each future purchase.
For other refillable items such as detergent and washing up liquid, customers can bring along a bottle from home to fill up and then pay by weight at the till point.
The retailer plans to expend the initiative to its other stores, including new outlets opening this year in Hammersmith and Leytonstone, London.
Eat17 has also introduced plastic free bouquets in its Hackney in-store florist – Edie Rose. All bouquets are tied with string and delivered across the capital on a cargo bike to save fuel emissions.
Brand manager Saskia Parks said: “Our customers are definitely looking to be eco-friendly and are making efforts not to buy pre-packaged foods and use disposable items such as coffee cups. Our customers are happy to have the option to buy what they need without having to buy the plastic packaging as well.
“We now have our sights set on expanding our refillable services to include other convenience products in the future such as milk which we are launching soon.
“It’s fantastic to see these measures being so warmly welcomed by customers and by listening to their feedback we hope to find many more innovative ways to reduce plastic consumption and make a positive impact as a retailer.”