RIA 2017 winner: Food-to-go Retailer of the Year – Multiple

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Since the Co-op re-launched its food-to-go offer in 2013, it has delivered consistent growth in both sales and market share, adding more than £50m-worth of incremental business in sandwiches and salads over a three-year period.

That growth has seen Co-op’s share of the food-to-go market grow from 9.2% to 10.7%, significantly over-indexing on the retailer’s 6% share of the total grocery market.

The Retail Awards judges were impressed not only by these figures but also by the Co-op’s continued emphasis on innovation. This includes quarterly reviews to identify new product trends such as protein, which led to the introduction of protein pots and single-serve chicken portions at the beginning of last year.

Meanwhile, a new hot food meal deal has been generating incremental sales in the Co-op’s trial food-to-go stores, accounting for up to a third of turnover on hot food.

One judge said: “I loved the way they tailored their food-to-go to suit clusters of stores in different regions, while also identifying specific customer types across the country and creating products to meet their needs.”

Another praised the new food-to-go packaging that made own-label products easier to find while boosting on-shelf visibility. “I also liked that they had very clear POS and great-value meal deals,” the judge said.