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Category Management

Baby boom

The baby category is perfectly suited to the convenience channel, as its products are often bought as top-up or emergency purchases. Larger supermarkets are often further away from home, so having a well-stocked range of baby and child care products ...

Snack attack

The snacking category has grown significantly, with 93% of shoppers eating snacks and 63% of those eating snacks at least once a day. Snacking has become part of consumers’ daily routines, with some even opting to swap a main meal, ...

Summer sizzlers

Last year, Nielsen reported a 5.1% year-on-year increase in shopper spend in the four weeks to 15 July, making it the highest year-on-year increase for the previous four years. This was attributed to a sustained hit of summer sun, showing ...

Speedy meals

Food-to-go is one of the most important categories for the independent convenience sector and is growing at a rapid pace. Predictions are that the category will grow by 2.8% to a value of £20.7bn this year, due to shoppers living ...

For the love of the grape

The take-home wine market is going through gradual, but significant, changes, some of which will have quite an impact on the convenience store channel over the warm summer months ahead. Long gone are the days when wine sales could almost ...

Springing to life

The barbecue season, with the added bonus this summer of the World Cup in Russia, is just around the corner, but the next couple of months or so should also prove a boon to booze sales as consumers look for ...

Time for a treat

The announcement of the levy on sugary drinks caused manufacturers of treat lines to experience a ripple of worry. How long before other sugar-rich products suffered a similar fate? The disquiet spread to retailers, given that confectionery is the biggest ...

Animal magic

The pet care category has seen significant growth over the last few years and convenience retailers are in a perfect position to grow their category sales. The £3bn pet care category has been steadily growing by between 2% and 4% ...

Bottled water set for further growth

Bottled water has become the fastest-growing part of the soft drinks category as one of the key products benefiting from the health boom. Silika Shellie, head of category and shopper development at Nestlé Waters UK, says: “Water should be given ...

Milking the dairy market at Christmas

The dairy category is a somewhat controversial topic among independent convenience retailers; from issues with wastage to finding enough chiller space, it is often not at the forefront of most retailers’ minds. However, at Christmas many consumers will be looking not just for food and drink for the ...