The cooler summer weather benefited sales of cooking sauces last year, particularly dry products.
The cooler summer weather benefited sales of cooking sauces last year, particularly dry products.
Premium sauces also performed well, largely because they have been given a greater presence in store.
Key product launches in the year included children’s ranges from Dolmio and Ragu.
Dolmio, a Top 100 brand (44), also launched its Tastes of Italy range last year, fuelling its 4.9% sales rise.
Overall, growth is being driven by ambient sauces – wet and dry – and chilled is in decline. Italian and Oriental sauces have also sold well with the former remaining a strong area of focus for 2008.
