Pet food powers on


Four pet food brands feature in the Checkout Nielsen Top 100 league with fourth-placed Bakers recording the strongest growth.


The Nestlé-owned dog food brand grew by 15.4% last year to £89.1m.

Pedigree, however, remains the top dog food brand with a sales value of £184.4m, down 0.8% in 2007.

Whiskas is the biggest pet food brand, up 1.3% to £234.9m last year.

Felix is ranked at 23 and grew by 4% to £177.4m last year.

Brand Brand ranking MAT TO 29/12/07 £M yoy change
1 Whiskas 12 234.9 1.30%
2 Pedigree 20 184.4 -0.80%
3 Felix 23 177.4 4.00%
4 Bakers 72 89.1 15.40%

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