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Top 100 Brand Profiles

Magnum Ice Cream

Source : Checkout Nielsen Top 100 Grocery Brands
28 Feb 2008
Last summer wasn't the most forgiving place to be the manufacturer of ice cream, but that didn't stop Magnum from securing the 93rd spot in this year's Checkout list of famous brands. ...

Maltesers

Source : Checkout Nielsen Top 100 Grocery Brands
Maltesers Mamma Mia
28 Feb 2008
Maltesers was overtaken by Mars last year to become the group's third largest chocolate confectionery brand. ...

Mars

Mars Planets
28 Feb 2008
Mars entered a new orbit in the Top 100 Grocery Brands table with a rise of 13 places to 40 last year. ...

McCain Frozen Chips

Source : Checkout Nielsen Top 100 Grocery Brands
28 Feb 2008
It was a robust year for McCain Chips which saw 7.3% growth and the brand creep up one position from 18 in 2006 to rank at 17 in this year's league. ...

McCoy's

Source : Checkout Nielsen Top 100 Grocery Brands
Products  006
28 Feb 2008
McCoy's created for itself the position of being the 'Original man's crisp' and developed TV advertising last year to support that move. ...

McVitie's Digestive

Source : Checkout Nielsen Top 100 Grocery Brands
McVitie's ad
28 Feb 2008
Up until now the sales data reflected the original McVitie's Digestive, the UK's No 1 biscuit brand, which accounts for 71% of all digestive sales in the UK. ...

Mr Kipling Cakes

Source : Checkout Nielsen Top 100 Grocery Brands
28 Feb 2008
Mr Kipling Cakes' sales jumped by 9.2% in 2007 to £161.6m. The performance meant the brand moved two places up the league table to 29. Sales were driven by French Fancies, up 33% year-on-year to £10.8m and Mini Batten Bergs, up...

Müller Corner

Source : Checkout Nielsen Top 100 Grocery Brands
Muller Corner
28 Feb 2008
Müller Corner has pushed its brand value to the £200m mark with a 9.2% sales rise in 2007 and moved two places up the rankings to 15. ...

Müller Light

Source : Checkout Nielsen Top 100 Grocery Brands
28 Feb 2008
Müller Light's brand value fell by 5.3% last year resulting in a drop in the rankings from 45 to 56. ...
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