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The Guide 2015

Tag "dolmio cooking sauce"

Dolmio Cooking Sauce

Aimed specifically at adult, rather than family purchasers, the sauces retail at £1.55 in 350g jars. Each featured individual place names for the particular flavours (viz; Taste of Sorrento involved cherry tomato and parmesan), and was marketed with a mix of in-store tastings, television commercials featuring the familiar Dolmio family puppets, and broadcast over six weeks, and a promotional tie-in [...]

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