Nielsen's Bases division, which specialises in new product development, identifies the rule marketers should follow for a successful brand extension ...
Sara Royo Alcalde, market analyst, TNS, reviews the potato market in the last year and looks at the impact of the credit squeeze on sales in the last 12-week period ...
Nielsen's latest global survey on packaging reveals half of the world's 'eco-aware' consumers would give up convenience packaging but are less inclined to forgo packaging that provides hygiene and protection. ...
Claire Pullinger, TNS Worldpanel market analyst, examines the growth in Fairtrade fresh produce on the cusp of Fairtrade Fortnight (25 February-9 March, 2008) ...
With a sales value of almost £7.6bn and as the largest food category, Dairy Crest's 2007 report ŒDairy for life' apprises dairy as; “clearly a super category”. ...
The market report on the cereals sector, published by Weetabix last November, highlights the fact that 80% of all sales go through multiple grocers. ...
Shalil Bhattessa and his business partner Yougesh Jegeswaran may be new to the retail trade but they are already making quite an impact in North London, through the Budgens store they opened in Archway last May and the East Finchley outlet...
