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For the third consecutive year, Quality Street is the number one chocolate gifting brand, ahead of rivals Cadbury Roses and Celebrations.
It grew by 3.1% last year to £76.2m and took the 87th slot in the rankings, down three places from 2006.
As with sister brand Kitkat, it was npd, packaging and communication that drove growth.
Nestlé added two new sweets to the range last year and launched new developments in its toffee tins. It was all supported by £3.5m campaign, weighted towards the final quarter of the year.
According to Graham Walker, Nestlé UK trade communications and events, seasonal Christmas execution in supermarkets was also “superb” and Nestlé helped the trade keep fully stocked with a maximum number of merchandising reps visiting stores.
2007 £76.2m
2006 £73.9m
yoy change 3.1%
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