Mr Kipling Cakes

Brand Profiles
Thursday, 28 February 2008
Mr Kipling Cakes' sales jumped by 9.2% in 2007 to £161.6m. The performance meant the brand moved two places up the league table to 29.

Sales were driven by French Fancies, up 33% year-on-year to £10.8m and Mini Batten Bergs, up 35% to £7.8m. Country Slices are worth £9.5m.

2007 £161.6m
2006 £148.0m
yoy change 9.2%
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