Müller Corner

Müller Corner has pushed its brand value to the £200m mark with a 9.2% sales rise in 2007 and moved two places up the rankings to 15.

A Müller spokeswoman described its Corner range “as a big brand. It's been the market leader for years”.

It has certainly continued displaying its resilience with a strong sales presence that has been cemented by its steady rise up the Checkout Nielsen Top 100 popularity scale.

The brand has been buttressed by other product developments, such as the 2007 redesign of Müller's Vitality yogurt and drink range, incorporating a '3 in 1' logo to flag up its Omega 3, pre- and pro-biotic contents.

“It's a small, but actually quite a significant step towards breaking down barriers that are preventing some consumers from buying into functional foods,” says Chris McDonough, Müller UK's marketing and R&D director.

The company has also been busy in other areas, notably with its 2006-launched Little Stars child-friendly range, which is now worth some £19.7m annually. Müller has also expanded its Müller Rice products with the launch of a rhubarb version.

This flavour was chosen by customers following a publicity campaign where they where asked to vote for the flavour they would most like this product to be offered in. On a broader level, Müller Rice has been revitalised with the return of an Original flavour and the addition of blueberry and blackcurrant derivatives, and last year its sales rose by 22%.