Top 100 Brand Profiles

Aero, Nestlé’s third chocolate confectionery brand in the Top 100, held its 94th position with 3.2% growth last year.

Airwick Aircare grew by 13.2% in 2007 to £105.2m.

Anchor grew by 10.3% to £83.2m in 2007.

Andrex has consolidated its position in the top 10 of the Top 100 grocery brands survey with 2.9% growth last year.

A 2.3% fall in sales value for Ariel has led to the laundry brand dropping seven places to 28, and means it is no longer the UK’s second biggest laundry brand.

Bakers was the star performer in pet food in 2007, recording a 15.4% sales rise to £89.1m.

Last year’s avian flu outbreak at Bernard Matthews’ Suffolk farm, which caused the death of 2,600 turkeys and the cull of many thousand more, had a disastrous impact on its brand ranking in the Top 100 survey.

Birds Eye Frozen Fish increased by 6.4% to £171.0m in 2007.

Birds Eye Frozen Poultry enjoyed a 9.7% sales rise last year to £113.4m.

Birds Eye Frozen Veg grew by 2.8% last year to £85.2m but slipped two places in the rankings to 75.

Bisto Gravy recorded a strong 15.4% growth in 2007 to £81.9m.

There was another strong sales performance from Bold in 2007, which saw growth of 3.8%, taking it to a brand value of £173.2m.

Cadbury Cakes grew by 1.9% to £75m in 2007.

Cadbury Dairy Milk (CDM) has held on to its top five brand ranking, reversing the sales decline of the previous year.

Cadbury Roses has jumped up the Top 100 table from 96 last year to 92.

The rise of child-friendly Capri-Sun into the Top 100 Grocery Brands’ league at 99 can in part be attributed to its maker’s parent-friendly moves to cut sugar and increase pouch sizes.

Cathedral City grew by 29.4% last year to £138.2m and moved 14 places up the brand ranking.

Frozen pizza brand Chicago Town turned around its sales decline in 2006 with a 12.1% rise last year.

In 2007 the drinks giant enjoyed a jump in total brand value from £938.5m to £959.9m – a rise of 2.3%.

Leading fabric conditioner brand Comfort saw sales increase by 3.5% last year to £100.4m but its brand ranking slipped from 61 to 64.

Cravendale was the second fastest growing brand last year with a 30.6% sales rise.

Kellogg's cereal brand, Crunchy Nut Cornflakes, grew by 0.8% last year to £79.4m.

Sales at Dairylea fell by 7% in 2007 to £109.3m.

Actimel, Danone’s drinking yogurt brand, remained stable in 2007 but it dropped from 47th position to 55 in the Top 100 Grocery Brands league.

Danone Activia has continued its meteoric rise up the Checkout Nielsen Top 100 Grocery brands league with a 25.9% sales rise to £123.4m.

2007 was another fairly static year for Daz.

Forty fourth-placed Dolmio, now worth £120.4m (compared to £114.4m last year), attributes its ongoing growth to a mix of product innovation and ‘significant investment’ in 2007.

Doritos grew by 2.2% to £77.8m in 2007.

Evian – the second largest bottled water brand – grew by 3.6% last year to £104.7m but slipped three places in the league table to 59.

Fairy's sales increased by 0.3% to £103.5m in 2007.

Fairy Laundry’s 5.6% growth represented a fair performance in the laundry category, but it only secured the brand a positioning of 52 in 2007, dropping one place from 2006 when it ranked at 51.

Fanta's sales fell by 4.1% to £122.4m in 2007.

Cat food brand Felix grew by 4% to £177.4m in 2007.

Finish Auto Dishwash sales increased by 5% in 2007 to £117.2m.

After five years of impressive sales growth, which took the Unilever-owned brand from £120m to over £180m, Flora’s sales dipped by 0.7% last year to £184.3m.

Galaxy, the UK’s biggest selling chocolate confectionery brand from the Mars stable, had a storming year in 2007 with a massive 17.6% growth.

Ginsters Savoury Pastries jumped 8.1% in value to £106.9m last year.

Glade Aircare fell 5.8% to £68.2m in 2007 but hung on to a Top 100 place.

Sales at the Goodfella's frozen pizza brand fell by 1.9% to £102.2m in 2007.

In an ongoing media and social climate where healthy eating is very much in vogue, confectioner Haribo grew the value of its business from £87.1m to £90.8m.

Heinz Baked Beans turned in a positive performance in 2007 with sales up 5.1% to £178.3m.

Heinz souped up its product range in 2007 with new varieties, enhanced recipes and redesigned packaging. The result? Sales rose 12.5% to £177.3m compared to £157.5m the previous year.

Heinz Tomato Ketchup poured with relish in 2007 with sales up 4.6% to break through the £100m barrier at £101.2m, a 4.6% year-on-year increase.

Mayonnaise brand Hellmann's grew by 4.9% to £79.4m in 2007.

Hovis, the fourth biggest brand and the number two in bread, saw sales fall by 4.5% last year to £386.6m.

Hula Hoops had a fantastic year last year thanks to a combination of strong npd and an active health and nutrition strategy, says Nick Stuart, commercial manager at brand owner United Biscuits (UB).

Innocent is the fastest growing brand in the Checkout Nielsen Top 100 and has moved 30 places up the league to 33.

Irn Bru grew by 4.3% to £89.3m in 2007.

John West Canned Fish grew its brand value by 13.2% in 2007 to £135.2m.

Kenco's sales rose by 2.3% to £96m in 2007.

Kingsmill clinched ninth place in the Top 100 league with a 6.3% sales rise to £302.1m last year.

KitKat grew by 8.9% last year and jumped four places up the Top 100 table to 30.

Kleenex, the number one tissue brand since its launch in 1925, grew strongly last year and moved one place up the Top 100 Grocery Brands league to 73.

Despite showing strong sales growth of 9.1%, Lenor actually dropped one place down the leader board, with its ranking down from 68 in 2006 to 69 in 2007.

Lucozade, the second largest soft drink brand, was energised last year and achieved a sales value of £337.7m. With 13.8% growth it was the fourth fastest growing soft drinks brand.

A mix of rising food prices and an upmarket drift by consumers has helped Lurpak make a three place jump to 16th position in this year’s Top 100 Grocery Brands listing.

Last summer wasn’t the most forgiving place to be the manufacturer of ice cream, but that didn’t stop Magnum from securing the 93rd spot in this year’s Checkout list of famous brands.

Maltesers was overtaken by Mars last year to become the group’s third largest chocolate confectionery brand.

Mars entered a new orbit in the Top 100 Grocery Brands table with a rise of 13 places to 40 last year.

It was a robust year for McCain Chips which saw 7.3% growth and the brand creep up one position from 18 in 2006 to rank at 17 in this year’s league.

McCoy’s created for itself the position of being the ‘Original man’s crisp’ and developed TV advertising last year to support that move.

Up until now the sales data reflected the original McVitie’s Digestive, the UK’s No 1 biscuit brand, which accounts for 71% of all digestive sales in the UK.

Mr Kipling Cakes' sales jumped by 9.2% in 2007 to £161.6m. The performance meant the brand moved two places up the league table to 29.

Sales were driven by French Fancies, up 33% year-on-year to £10.8m and Mini Batten Bergs, up 35% to £7.8m. Country Slices are worth £9.5m.

Müller Corner has pushed its brand value to the £200m mark with a 9.2% sales rise in 2007 and moved two places up the rankings to 15.

Müller Light’s brand value fell by 5.3% last year resulting in a drop in the rankings from 45 to 56.

Leading hot beverages brand Nescafé has turned around its small decline in 2006 to post a 4.6% sales rise. Now worth £346.9m, the brand has hung on to its sixth position in the Top 100 league.

Tipped as ‘One to watch’ last year, and just outside the Top 100 league, Oasis has entered the table at 84 in 2007 following a near 20% rise in brand value.

Pedigree's sales dipped by 0.8% in 2007 to £184.4m but it remains the second largest pet food brand.

Pepsi grew by 4.1% in 2007 to reach a brand value of £225.2m.

Persil, the leading laundry brand, dipped 1.1% last year to £214.6m.

Children's fromage frais brand, Petits Filous, grew by 12.2% in 2007 to £84.2m.

PG Tips has become the number one tea brand in the UK grocery market, with sales up an impressive 5.4% in 2007.

Pork Farms Savoury Pastries fell by 17.6% to £78.3m in 2007.

Pot Noodle re-entered the Top 100 in 2007 despite a 0.8% sales dip.

When Asda decided to indulge in a spot of aggressive “brand editing” last year and delist some ranges where it considered there was duplication, Princes canned fish was one of the victims.

Pringles, the number-one sharing brand in the crisps and snacks category, had a big year in 2007 but looks destined for even bigger things in 2008.

For the third consecutive year, Quality Street is the number one chocolate gifting brand, ahead of rivals Cadbury Roses and Celebrations.

Red Bull was one of the fastest growing brands in 2007 with sales up by 22.5% to £170.4m.

Ribena, claimed to be the UK’s most popular one juice drink, currently has a brand value of £140.2m.

Richmond Sausages grew by 6% last year to £83.5m.

Tenth-placed Robinsons put in a strong performance, enjoying a 2.4% jump in brand value from £277.3m to £283.8m, maintaining its brand ranking.

Schweppes' sales topped £100m in 2007 following a 4.1% sales rise.

Silver Spoon's sales slumped 7.6% to £117.4min 2007.

Kellogg’s Special K brand rocketed through the Top 100 ranking six places to 48th place with sales up 12.9% to £114.9m in 2007.

It was a close fought thing but Tetley has just been overtaken by PG Tips in the race to be Britain’s best loved cuppa.

PepsiCo is looking to build on Tropicana’s position as the number four soft drinks brand – and the 11th biggest grocery product – with the February 2008 launch into the booming smoothie market, which is currently dominated by Innocent.

Premium tea, Twinings, grew by 11.7% to £72.4m in 2007.

Of all the chocolate confectionery brands featured in the Top 100 table, Twix was the slowest grower in 2007 with sales just nudging ahead by 0.9%.

Uncle Ben’s accelerated through 2007 with a 26.9% increase in sales to £114.8m (£90.5m) powered by new product and a total brand spend of £10m over the year.

SCA’s Velvet toilet tissue brand has had a busy 12 months.

Volvic's sales fell by 6.4% in 2007 to £139m.

It’s been a good year for Walkers Crisps, which posted third place in this year’s Top 100 Grocery Brands survey.

Walkers Sensations fell by 4.8% to £74.4m in 2007.

Warburtons, the second largest grocery brand, grew by 17.9% last year to £609.5m.

Weetabix has held on to its ranking as the number one cereal brand despite a 1.6% sales fall in 2007.

The leading pet food brand grew by 1.3% last in 2007 to £234.9m.

Wrigley's Extra grew by 9% last year to a £184.7m brand value.

Yeo Valley Organic caused something of a stir this time last year when it became the first entirely organic brand to enter the Top 100.

2007 was the first year Young’s Chilled Pre-packed Fish hit the Top 100, and impressive growth of 24.1% secured the brand a ranking of 81.

Young’s Frozen Fish stole one position on its ranking in last year’s league, and was placed at 31 for 2007, with 3.5% growth.