Following the success of its fiery Ginger Beard product, launched in August 2011, Wychwood Brewery is adding two other fruit beers to the range. Snake’s Bite and Forest Fruits have been launched to satisfy the customer demand for flavoured alcoholic long drinks – the fastest growing category.
Both traditionally crafted at 4.2% ABV, Snake’s Bite is infused with cider apples to offer fruity flavour with a bite, whilst Forest Fruits is blended with mixed berries to create a distinctly fruity ale. They are a refreshingly light option for young male and female drinkers who enjoy long drinks served chilled over ice.
Available in cases of 8 x 500ml bottles and stocked in Morrison’s, Tesco, Asda and Sainsbury’s, Wychwood believes this family of products will add sinful flavour to any drinks aisle or bar this summer. Chris Keating, Marketing Manager for Wychwood Brewery said: “These beers are different because they are created from a genuine beer base, offering more depth of flavour whilst still appealing to drinkers who enjoy a sweeter taste.”
The launch will be supported with social media and digital promotions, branded merchandise and a comprehensive trade and consumer PR campaign.
