Wispa Gold makes a return to our shelves

14 October 2011

After its remarkable limited edition comeback in 2009, Wispa Gold is making a welcome permanent return as part of Keep Team GB Pumped, this November. Wispa Gold was the second biggest confectionery NPD launch in the past six years, second only to Wispa and delivered strong incremental sales to the category.

The new pack will include a limited edition design, emphasising the word GOLD and referencing Keep Team GB Pumped. The re-launch is being supported by an incremental £1.5m marketing spend across in-store and outdoor activity.

Filed Under: Product News Tagged With: chocolate, confectionery, Wispa Gold

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