Wines of Portugal is unveiling a brand new initiative designed to enthuse the UK wine trade about the quality and diversity of Portuguese wines.
Launching at the Wines of Portugal Annual Tasting on 21 February 2012, Discover a World of Difference will target both the on and off trade in equal measure, as well as the wine-engaged consumer.
A team of ambassadors will be recruited and trained by Wines of Portugal to host a number of tastings and dinners in independent wine merchants and restaurants up and down the country. Their mission? To extol the virtues of Portuguese wines to consumers whilst strengthening links with and incentivising shop staff and sommeliers.
Wine of Portugal 2012 marketing activity will also include attendance at all the major, influential trade and consumer events, the unveiling of Julia Harding MW’s selection of 50 Great Portuguese Wines, and the launch of the Wines of Portugal Sommelier and Young Sommelier of the Year competition.
