Warburtons, the UK’s no.1 baker and second largest grocery brand, has introduced a new range of Indian-flavoured Baked Naan Chips to its snacks portfolio which already includes a range of Baked Pitta Chips. The new range will be available from July 2012. Listings with Morrisons and Booths have been secured.
Made from a naan bread recipe and inspired by iconic British-Indian dishes, the Baked Naan Chips are initially available in 150g bags and come in three flavours – Creamy Korma, Classic Tikka and Fiery Madras; representing mild, medium and hot to suit a range of tastes. Along with the Baked Pitta Chips, the Naan Chips have 33% less fat compared to standard potato crisps.
In May 2011, Warburtons became the first company in the UK to produce Baked Pitta Chips – a premium sharing snack, after investing £5m in a stand-alone snacks production facility. The range is now listed in over 3500 outlets including Tesco, Sainsbury’s, Co-op, Ocado, Booth’s*, Waitrose and Asda stores across the UK, plus several hundred independent retailers, convenience stores, wholesale and vending machines.
Classic Tikka and Fiery Madras Baked Naan Chips are now available in 400 Morrisons stores Classic Tikka is also available in all Booths stores. (RSP £1.79, 150g Pack Size).
Baked Naan Chips will feature brightly coloured, glossy, Bollywood-themed packaging to interrupt the shopper journey, and will have a unique henna design for authentic and traditional Indian cues.
Warburtons has also recently launched a range of Naan Breads and is looking to grow bakery’s role at the evening meal occasion and capitalise on the growth of the Naan market which is currently worth £58m.