Vladivar vodka is introducing four new flavours into its range in a move which will see the brand capitalise on the growing consumer demand for flavoured spirits.
The range which will include, Raspberry and Vanilla; Apple and Pear; Blackberry, Blueberry and Raspberry; and Lemon and Lime, has been designed using detailed consumer insight to create a unique flavour combinations that appeal to both men and women.
The launch will be supported with national advertising and vouchering campaign in key consumer titles such as Nuts, Zoo, Heat and Ok magazines, which will be seen by over 1 million people across the UK. Added to this the brand will be offering a series of ‘Vladi Great Night’s In’ via its Facebook page, with a host of prizes available including a 80/90’s themed house party.
John Bradbury, Whyte & Mackay UK Sales Director Commented ‘Vodka and flavoured vodka’s are in growth and it’s great to have four new additions to the Vladivar family, that will strengthen the brand awareness and encourage trial.‘
In a first for the brand, the Vladivar Flavours range will be exclusively available in a 50cl bottle and at an ABV of 20% which, similar to the recently launched Cockspur Spiced Rum, will capitalise on the trend for convenience sizes and for the growing consumer demand for lower ABV products.
Each of the bottles in the range will be priced with an RSP of £10.