Scottish Blend, the taste of Scotland from Unilever UK, is driving growth in the £46.7m* Scottish tea sector with a new variant, Scottish Blend Decaf.
Because it is suited for Scottish water, Scottish Blend Decaf is a great tasting tea. The decaf black tea offers consumers a decaffeinated option from a brand they trust and is now available in all major retailers priced from £2.34 RRP.
Scottish Blend teas are blended for Scottish water, and their pyramid shaped tea bags allow the tea more room to move, giving consumers a fast brewing fresh and clear taste. Scottish Blend Decaf is a great tasting tea with less caffeine than regular tea, making it the perfect cuppa for any occasion.
The main brand has also experienced a re-design of its packaging for the first time in more than ten years. Aimed at attracting a new generation of Scottish Blend drinkers, the packaging displays more of the brands personality and draws more attention to the product’s “specially blended” status.
Marie Carrere, Brand Manager at Scottish Blend commented: “Our target audience tends to migrate to decaf products as they get older and this segment of the Scottish tea sector is the fastest growing. Now is a great time for Scottish Blend to
take advantage of this opportunity. Along with the rebrand, which should make our products more visible on shelf, the new Decaf variant will increase shelf presence and offer our consumers a further opportunity to stay loyal to the brand.”
Scottish Blend is the number 2 player in the Scottish tea sector with at 11.8 % share.
Source: Unilever
