Dove is launching an exciting new addition to its deodorants range with new Dove Beauty Finish. Available in APA and roll on, this product is the first deodorant to include pearlescent mica, a beauty mineral that is known to enhance the natural look of skin and to help underarms look gorgeous all day long.
Available now, Dove Beauty Finish will target beauty conscious women who enjoy looking and feeling gorgeous and who are always on the lookout for new innovations in the market. The launch is supported by a £3 million media support package across TV, press, digital and PR starting in April.
Pearlescent mica is a naturally occurring mineral and a well known “magic” ingredient used in the cosmetics industry to help create a flawless, smooth finish. This coupled with the Dove 1/4 moisturising cream will ensure your underarms look gorgeous all day long.
Kim Santini, Dove Deodorant brand manager says: “Dove Beauty Finish is the first deodorant from Dove that is beauty mineral enriched – with an ingredient known to enhance the look of natural skin. This is an exciting launch for Dove, driving appeal amongst beauty conscious women.
“Dove Deodorant is already loved and bought by millions of women and Dove Beauty Finish will allow Dove to strengthen appeal with younger and more beauty conscious women. This unique product, combined with a substantial marketing support package, is set to drive mass appeal and increase category value by uptrading consumers from their current deodorant, to one that is not only effective and skin friendly, but also offers a beauty finish.”
The Dove Beauty Finish packaging with its pink and white colour tones gives it great shelf stand out, however incorporates an aligned look and feel to the existing range. The roll-on packaging sparkles that little bit more through a glistening label to emphasise the beauty minerals.
Dove Beauty Finish, will be available in 150ml APA RRP £3.20, Dove Beauty Finish 250ml APA RRP £3.44, Dove Beauty Finish 50ml Roll-on £2.24.
Source: Dove
Slight complaint
Good day, i always buy the dove men and care (antipersperant) as there are not many woman anti persperant and i have always believed in it. I bought two bottles for myself and two bottles for my husband from checkers, durban, all was going well, and then i cant use it anymore as the nozzels do not work, i have one and a half tins left and it is such a waste. i cannot afford to keep buying more with the same problem. i apologise but i dont like to complain, but i am not impressed this time around