Cravendale, the UK’s number one milk brand, is launching a new advert in its Cow, Pirate and Cyclist series.
The new TV advert, ‘Time Travellers’ breaks on 11th January 2010 and features the famous animated Cravendale characters, Cow, Cyclist and Pirate that were introduced in 2007 and have helped the brand grow by more than £40m in the last 2 years.
The advert, created by advertising agency Wieden and Kennedy in collaboration with Belgium film makers Pic Pic, highlights one of the brands USP – its stays fresher for longer, 7 days once opened, 21 days unopened.
A shortened version of the ad will also be running on the video on demand channels – 4 On Demand and ITV Player.
The TV is supported by a print and radio campaign that will break in April, and also last year’s advert ‘Bad Bull’ will be back on air highlighting Cravendale’s purity.
Source: Cravendale
