The market-leading Gastro Alfresco multi-brand, multi-discipline grocery promotional campaign from Brand Belief has been the key factor in the growth of the ‘at-home’ alfresco eating & entertaining market over the past 16 years, from £150m in 1997 to over £7bn.
This year’s 16th integrated experiential, media and promotional campaign will be supported by exciting brands including San Miguel Fresca, Percol, Gü Puds, Shloer, Tyrrells, The Saucy Fish Co. and Encona.
Reaching around eight million consumers, as well as directly engaging with and distributing over 650k data-collected samples to consumers.
Under the theme ‘Summertime and the alfresco living is easy’ Gastro Alfresco’s past campaigns with Tesco has helped its sponsors to achieve major competitive advantage in the key summer trading period.
Reaching over 1 million consumers via its media promotional activities and directly engaging with around ½ million consumers via the Alfresco Experience RoadShow are just some of the achievements.
Run by promotional marketing agency Brand Belief, the Gastro Alfresco campaign and especially the 75 Tesco Extra RoadShows help ‘connect consumers and brands’ in innovative brand experiential and promotional activities.