Due to become one of the highest profile sports in the Olympics, Team GB’s women’s beach volleyball duo has finally been announced as Zara Dampney and Shauna Mullin -much to the pleasure of the girls, their fans and American Craft Beer brand Fordham.
Fordham began sponsoring the girls in January 2012 to help finance their training and support their journey to qualify. Having spent the last 6 months on the worldwide competition circuit, Zara and Shauna are now ready to fly the flag at London 2012.
Fordham, which features a distinctive ‘FO’ logo on its bottles, is rebranding the sport as ‘FOlleyball’ in a drive to persuade the British public to take up the game as well as enjoy the beer range as part of their “Try Something New” campaign.
It seems Zara and Shauna will have the American’s supporting them, along with all us Brits. They obviously know a good thing when they see it.
