As we build up to London 2012 Cadbury, as the Official Treat Provider, wants the Great British public to play their way to the Games and for the first time is bringing Cadbury Dairy Milk’s wonky personality into the fold with a game to get the nation dancing.
The Cadbury Dairy Milk Dance Off has just gone live with a brand new 30-second ad, created by Fallon that pitches the football shirt against the tweed jacket in a dance off show down. The ad ends with an invitation to go online and join The Cadbury Dairy Milk Dance Off at www.youtube.com/cadburydanceoff.
Online you can now dance alongside these loveable characters and upload your own moves as a Spot or a Stripe or simply vote on the best and worst dancers. And there is everything is to play for as the spot and the stripe with most views on 13th June will win a special inclusive package including multiple tickets to London 2012 Olympics Games
Whilst the game takes off online, the clothes will also be dancing in real life with an events program around the UK from May, which will enable the public to dance with the clothes and against each other at student unions, events and festivals. The Cuban Brothers have been recruited as live ambassadors and will be integral to both the online and off line executions.
Bringing to life Fallon’s Dance Off campaign idea an integrated digital, PR and events campaign has been developed by Hyper-Naked and PrettyGreen whilst Phd are responsible for media planning and buying. The aim is to get 100,000 people dancing with 100million online impressions.
The Cadbury Dairy Milk Dance Off aims to spread joy by getting the nation dancing.
Source: Cadbury
