Following the successful launch of its new Roll Your Own (RYO) Salsa range early this year, Scandinavian Tobacco Group (STG UK) is pleased to announce the launch of a new price marked pack (PMP) Salsa variant. The new Salsa multipack represents STG UK’s first price marked pack format for RYO and is set to offer retailers even greater value with its competitive trade margins.
With each multipack containing 5×12.5g packs, each with an RRP of £3.35, retailers can now control cash flow better than ever before thanks to a smaller financial outlay. The combination of Salsa’s low price point and the new price marked pack will drive sales for retailers by allowing them to demonstrate visible value for money to customers while reassuring them that they are getting a good deal.
Alan Graham, Head of Marketing at STG UK, commented: “As the RYO market continues to grow at a fast pace, we believe that the addition of a PMP variant to the Salsa range will help retailers develop the market’s potential even further. This value for money trend that is dominating consumers’ buying habits is very much here to stay and we are able to offer one of the lowest cash outlays to retailers for a 12.5g RYO variant.
“PMPs deliver strong rate of sale as cash conscious shoppers still feel that if a manufacturer is willing to put a price on a pack, it is likely to be a good deal. We’d recommend retailers get stocked up on the new range to capitalise on expected demand for one of the best value RYO brands on the market.”