Ambient fish brand Princes is launching a brand new range of tuna salads to invigorate the added-value tuna sector and drive incremental growth in the category.
Tapping into the lucrative lunchtime market, the four strong range includes; Tomato Salsa, French, Mexican and Italian style tuna salads. The recipes have been developed in conjunction with an independent nutritional expert to produce a range that is both convenient and healthy. In addition to tasting great, each variant is high in protein and low in saturated fat.
Launching in store from July, the range is packaged in a 210g self-contained bowl with fork included; making it ideal for shoppers grabbing a meal on the go, or stocking up for the week ahead. The packaging has been designed to reflect the healthy nature of the product and features a new style of appetizing food photography. Key product benefits are communicated via the bold front of pack design and coloured SRP further ensures the range won’t go unnoticed at the fixture.
