Premier Foods is set to grow the Pot Snacks category with the introduction of a new Batchelors Deli Box range designed to appeal to women.
The six strong range of Noodle and Pasta Deli Boxes is available in Chicken, Cheese & Broccoli, Mild Curry, Chicken & Mushroom, BBQ Beef and Chow Mein flavours. The 75g portion comes in a New York style cardboard takeaway noodle box to demonstrate quality and relevance, with a modern and appealing design that matches the rest of the Batchelors range.
Batchelors Deli Boxes are set to capture the attention of women as they contain just 2% fat per box, as well as being a warm and satisfyingly light meal, convenient whether at home or work.
The launch is supported by a national campaign later in the year. The Deli Box range is available in Tesco now and will then launch nationwide in all channels from July with an RRP of £1.19.
