Pot Noodle, the iconic snack brand from Unilever UK, has joined forces with Global Radio, IPC Media and Sky Media to bring the brand’s existing ‘Easy Street’ platform – a fictional location where choosing the easy option is a way of life – into reality.
The multi-channel, six-figure campaign will sit across TV, print, digital and radio and will bring Pot Noodle’s “Easy Street” into the real world by giving consumers the opportunity to win exciting experiential prizes, such as being a game tester for the day or being part of a Nuts magazine photo shoot with glamorous models.
Kate Mitchell, Brand Manager for Pot Noodle at Unilever UK comments: “We are really excited to be launching such a unique and wide-reaching campaign that directly targets Pot Noodle’s core audience of 16-24 year old men. The prizes on offer tap into trends and activities that resonate with our core market and bring the existing and already successful Easy Street platform into reality.”
A microsite to support the campaign has been created within www.potnoodle.com which will be supported by advertorials in NME and Nuts, on-air trails on Xfm, Capital FM and Choice, as well as through TV adverts across MTV, Viva, Sky Sports and Comedy Central.