Palmer and Harvey is ensuring its independent retail customers take advantage of strong growth in the cider category with its forthcoming Cider Festival, running from 25 June to 13 July.
All Palmer and Harvey’s independent retail customers will be able to take advantage of the promotional offers, including saving up to £2.50 per outer on key cider lines. In addition, Mace retailers have access to exclusive gondola end planograms to carry consumer cider promotions, along with POS.
A key cornerstone of the festival will be the launch of NPD – Stella Cidre Pear, which will be promotionally priced at £14.19 per outer, saving retailers £1.60.
Stores are also being encouraged to carry out consumer tastings to drive increased shopper up-take.
Richard Hayhoe, marketing director, Palmer and Harvey, said “Cider sales soar in summer, even when the weather’s poor. Cider has become a key component of British summer in recent years. The Cider Festival allows retailers to take advantage of this and the offers we’re running allow retailers to achieve POR of over 28% on key cider lines.”