Princes, the UK’s leading ambient fish brand is launching its best value on-pack promotion yet, to drive sales across the canned fish category and reward every purchase occasion.
The ‘Great Days Out’ promotion will feature on three million promotional 4 packs of Princes Tuna Chunks. Each pack contains a unique code, entitling consumers to a 2 for 1 ‘Great Day Out’ of their choice (worth £20). The experiences on offer include; scuba diving, theme park visits, mountain biking and a wealth of other family attractions. In addition to this, one in every ten packs wins from a prize fund worth up to £500,000, comprising; luxury Center Parcs holidays, iPads, cash prizes, spa days, book tokens and money off coupons against the Princes fish range.
The two-tier offer mechanic is designed to reward customer loyalty, increase frequency of purchase and drive volume sales across the category.
Tuna is the UK’s most popular ambient fish, accounting for 71% of total fish volume sales. However, 30% of UK households purchase it exclusively. As part of the promotional prize fund, 300,000 money off next purchase coupons are being offered, in an initiative to encourage cross category trial of the total ambient fish market and offer further value to consumers. Coupons will be valid across the Princes fish portfolio; encompassing NPD lines, as well as established products.
All consumers have to do to claim their ‘Great Day Out’ and be in with a chance to win is enter the unique code found inside their pack wrapper online at www.winwithprinces.co.uk
